The development of music video

1960’s- as the music industry at this time was not as large or as popular as it is now, it meant that what we call music videos were scarce and of poor quality. The video jukebox invented in France in the late 50’s, this then brought about the invention of the Cinebox in Italy and the Color-Sonic in America . Therefore it is no coincidence that the rise of music production and the rise of television happened at the same time as it gave artist a chance to become famous which otherwise would have been passed over by Hollywood. In 1964 to make the videos of a higher quality the musicians began to use prerecord the songs and then lip sync to give the videos the sound and the look that was aimed for. In the same year a better quality colour video was produced along with studios and purpose built sets.

1970’s- The clip for "John, I'm Only Dancing" was made with a budget of just US$200 and filmed at the afternoon rehearsal for Bowie's Rainbow Theatre concert on 19 August 1972. It shows Bowie and band miming to the record (played over the Rainbow PA system) intercut with footage of Bowie's dancers The Astronettes dancing on stage and behind a back-lit screen. The clip was turned down by the BBC, who reportedly found the homosexual overtones of the film distasteful, although Top of the Pops replaced it with footage of bikers and a dancer[15]. The "Jean Genie" clip, produced for just US$350, was shot in one day and edited in less than two days. It intercuts footage of Bowie and band in concert with contrasting footage of the group in a photographic studio, wearing black stage outfits and standing agai`nst a white background. It also includes location footage with Bowie and Cyrinda Foxe (a MainMan employee and a friend of David and Angie Bowie) shot in San Francisco outside the famous Mars Hotel, with Fox posing provocatively in the street while Bowie lounges against the wall, smoking [16].

1980’s- the music video became more popular in this era with the invention of MTV which was the first music channel which was shortly followed by the introduction of the VH1 music channel. Before and at the beginning of the 80’s music videos had many different names such as “promo video” it wasn’t until the mid 80’s that people started using the term “music video”. In Chinese entertainment these “music videos” are known as MTV’s because this was the company which brought about the popularity of watching music videos. This is the era that was home to some of the greats that have been continuing to create hits in recent years, these artists include such as Madonna, Bon Jovi and the late Michael Jackson. Artist which were also hits during the 80’s but sadly there music did not change with the times and have been left as “oldies” (one hit wonders). This area of music from the 80’s include such artist as Men Without Hats, Gary Numan and KC and the Sunshine Band.
With the release of music video to be played on MTV, “Video Killed the Radio Star” video by “The Buggles”, in 1981 brought about the era of 24-hour music television, which was to grow a to a central role of media marketing. Artist such as Madonna owe a great deal of their success to the seductive appeal of their videos
In 1983, the most successful and influential music video of all time was released Michael Jackson's song "Thriller." The video set new standards for production, having cost $500,000 to film. That video, along with earlier videos by Michael Jackson for his songs "Billie Jean" and "Beat It” crowned him with the title King of Pop. This lead the way for more extravagant music videos which were gave the world a faster development of technology. It was after this time that the music videos and film became more advanced and the limits of what could be done in a music both technology and ethically widely moved apart giving a wider range of genre.

1990’s- the 90’s was the home of many new genres such as sub genres of electro music like acid house producing more artist with a wide variety of songs such “Ebenezer Goode”. The popularity of House music became more apparent in the 90’s which enabled artists to create their own style and create more sub-genres.